Official Discussion Thread for "Save on 30-Day ESO Plus Memberships during the April 2025 Sale"

ZOS_Kevin · April 17

This is the official discussion thread for, "Save on 30-Day ESO Plus Memberships during the April 2025 Sale"

"Enjoy a 50% discount on 30-day ESO Plus™ memberships and get access to the Craft Bag, game packs, and more."

UPDATE April, 21: We have updated this blog to indicate that the sale price for ESO Plus membership on Steam is only available for first-time ESO Plus users. So specifically, Steam players who have never had ESO Plus membership can access the sale at this time. We apologize for the confusion.

jlats · April 17

Hi, can you clarify whether or not this is available on PlayStation? No mention in the article and no sale option on the PS Store.

Orbital78 · April 17

Steam (PC/Mac)

All Steam players, including those with active memberships, can access the sale.

This is what I see though:

It does show up for $7.49 when selecting a new subscription, but since I have had one in the past it directs me to that previous menu for $14.99. I'm kind of confused, and there are no refunds via steam for plus.

LadyHermione · April 17

Same here for the PC version on the eso accounts page. I have a recurring membership.

ZOS_Kevin · April 17

LadyHermione wrote: »

Same here for the PC version on the eso accounts page. I have a recurring membership.

If you are getting it through the ESO account page, the discount only applies to those without an active membership. Each storefront has their own rules for how the discount applies, so please make sure to check the article for those specific rules.

ESO Store (PC/Mac)
Only players who do not currently have an active ESO Plus membership can access the sale.

ZOS_Kevin · April 17

jlats wrote: »

Hi, can you clarify whether or not this is available on PlayStation? No mention in the article and no sale option on the PS Store.

PlayStation in most regions should be included in this. We are working through a few issues to get PS to populate correctly, so please make sure to go back and check to see if the sale is properly displaying.

ZOS_Kevin · April 17

Orbital78 wrote: »

Steam (PC/Mac)

All Steam players, including those with active memberships, can access the sale.

This is what I see though:

It does show up for $7.49 when selecting a new subscription, but since I have had one in the past it directs me to that previous menu for $14.99. I'm kind of confused, and there are no refunds via steam for plus.

It seems like you may be trying to change the sub through your Steam account page. In order for the discount to apply through steam, you need to go through the ESO Store Page and select the ESO+ membership from there. It should then display the discounted sub. If you are still encountering issues, please let us know and we can take it back to the team to investigate.

Izanagi.Xiiib16_ESO · April 17

ZOS_Kevin wrote: »

LadyHermione wrote: »

Same here for the PC version on the eso accounts page. I have a recurring membership.

If you are getting it through the ESO account page, the discount only applies to those without an active membership. Each storefront has their own rules for how the discount applies, so please make sure to check the article for those specific rules.

ESO Store (PC/Mac)
Only players who do not currently have an active ESO Plus membership can access the sale.

I always wonder why companies run promotions which alienate their existing paying base users. I'm sure it must be effective otherwise it wouldn't be run but it really loses good will.

For example lets hypothetically say my subscription auto-renewed today. I would now pay double price for the next months subscription compared to someone who had let their subscription elapse and then renewed it.

Wouldn't it be far better to give all active recurring subscriptions X number of free days too (or the difference in crowns)? Happy customers spend more.

Orbital78 · April 17

ZOS_Kevin wrote: »

Orbital78 wrote: »

Steam (PC/Mac)

All Steam players, including those with active memberships, can access the sale.

This is what I see though:

It does show up for $7.49 when selecting a new subscription, but since I have had one in the past it directs me to that previous menu for $14.99. I'm kind of confused, and there are no refunds via steam for plus.

It seems like you may be trying to change the sub through your Steam account page. In order for the discount to apply through steam, you need to go through the ESO Store Page and select the ESO+ membership from there. It should then display the discounted sub. If you are still encountering issues, please let us know and we can take it back to the team to investigate.

If you select ESO+ from the ESO store page, it takes you to that same account subscription management page. That is how you reenable ESO+ subs that have been previously purchased. I am unsure of another way to enable it. It sounds like the sale is going of for awhile, but for the discount I would like to get a month and clear up my inventory.

opaj · April 17

Oooh hahaha, I should have waited one more week before making my seasonal return. Oh well!

Enjoy the sale, everyone else!

ZOS_Kevin · April 17

Izanagi.Xiiib16_ESO wrote: »

ZOS_Kevin wrote: »

LadyHermione wrote: »

Same here for the PC version on the eso accounts page. I have a recurring membership.

If you are getting it through the ESO account page, the discount only applies to those without an active membership. Each storefront has their own rules for how the discount applies, so please make sure to check the article for those specific rules.

ESO Store (PC/Mac)
Only players who do not currently have an active ESO Plus membership can access the sale.

I always wonder why companies run promotions which alienate their existing paying base users. I'm sure it must be effective otherwise it wouldn't be run but it really loses good will.

For example lets hypothetically say my subscription auto-renewed today. I would now pay double price for the next months subscription compared to someone who had let their subscription elapse and then renewed it.

Wouldn't it be far better to give all active recurring subscriptions X number of free days too (or the difference in crowns)? Happy customers spend more.

Ideally, that would be great. The goal is never to intentionally alienate anyone. We are working in accordance to rules around subscriptions and the limitations those rules can bring.

Platforms outside of us each have their own rules on how sales on subscriptions work. So that is outside of our control.
There are also tech limitations for things like free days that would cause a bigger issue for current subscribers, so we need to be careful about how sales get rolled out. And that only gets more complicated different platform rules. Our goal is to make sure we are creating value for as many folks as we can, without causing issues for anyone who is an existing subscriber.

All that being said, this is the first time we are doing and ESO+ sale, so we will take this feedback to see if any changes can be made for future iterations.

ZOS_Kevin · April 17

Orbital78 wrote: »

ZOS_Kevin wrote: »

Orbital78 wrote: »

Steam (PC/Mac)

All Steam players, including those with active memberships, can access the sale.

This is what I see though:

It does show up for $7.49 when selecting a new subscription, but since I have had one in the past it directs me to that previous menu for $14.99. I'm kind of confused, and there are no refunds via steam for plus.

It seems like you may be trying to change the sub through your Steam account page. In order for the discount to apply through steam, you need to go through the ESO Store Page and select the ESO+ membership from there. It should then display the discounted sub. If you are still encountering issues, please let us know and we can take it back to the team to investigate.

If you select ESO+ from the ESO store page, it takes you to that same account subscription management page. That is how you reenable ESO+ subs that have been previously purchased. I am unsure of another way to enable it. It sounds like the sale is going of for awhile, but for the discount I would like to get a month and clear up my inventory.

I will go back and check with the team. They were able to apply the discount on their end when testing out the situation you presented. Let me follow back up.

jlats · April 17

This is the error I’m getting on the PlayStation store. I don’t currently have an active ESO+ subscription.

ZOS_Kevin · April 17

@Orbital78 Could you do me a favor and take a screenshot of other the purchase screen where you see the non-discount pricing. I want to send it in to our team working on this effort.

BetweenMidgets · April 17

Historically, the ESO Community has received an ESO+ Free Trial in January, which we have not yet this year.

Is the sale on ESO+ what is now replacing the ESO+ Free Trials that we traditionally got 2-3 times a year?

NeoniKa · April 17

I'm getting the same prices on my account too.

But on steam I see this:

It's way cheaper on Steam. But I never paid the ESO Plus from Steam, I always did that from my account and I still have a few days left. So, is it safe to add this promotion from Steam and later continue using the payments from the ESO account?

NeoniKa · April 17

After reading the discussion above, I just decided to cancel my membership, so I would get the new price on sale for one month. But it didn't work also.

ZOS_Kevin · April 17

BetweenMidgets wrote: »

Historically, the ESO Community has received an ESO+ Free Trial in January, which we have not yet this year.

Is the sale on ESO+ what is now replacing the ESO+ Free Trials that we traditionally got 2-3 times a year?

jlats wrote: »

This is the error I’m getting on the PlayStation store. I don’t currently have an active ESO+ subscription.

We are working on getting PlayStation working. Thanks for flagging!

ZOS_Kevin · April 17

NeoniKa wrote: »

After reading the discussion above, I just decided to cancel my membership, so I would get the new price on sale for one month. But it didn't work also.

Okay, we got some clarification. You cannot be an active member. Currently, even if you cancel your sub, your current sub is still active for the duration of the previous subscription. So the system still sees you as active, even if your sub is cancelled.

So do not cancel your sub to try and claim the discounted rate. The system still sees your subscription as active.

LadyHermione · April 17

This is dissapointing for your current eso+ members. Why not at least give us a voucher code or something so that we can get 2 months for the price of one. Or whatever else that would work with your subsribe system and current customers? On top of that no free play event that we usually get with the Anniversary.

licenturion · April 17

ZOS_Kevin wrote: »

NeoniKa wrote: »

After reading the discussion above, I just decided to cancel my membership, so I would get the new price on sale for one month. But it didn't work also.

Okay, we got some clarification. You cannot be an active member. Currently, even if you cancel your sub, your current sub is still active for the duration of the previous subscription. So the system still sees you as active, even if your sub is cancelled.

So do not cancel your sub to try and claim the discounted rate. The system still sees your subscription as active.

Can't you fool the system by cancelling on the ESO site and then for those who have the game also on Steam subscribe there. Do you get +30 days on your cancelled subscription when it ends if you subscribe from Steam?

Quite baffling how existing ESO.com subscribers got shut out of such a discount. They make you the most money without the 30 percent Steam cut. Especially after the storm of complaints about the value of ESO+ since the premium pass reveal.

ZOS_Kevin · April 17

NeoniKa wrote: »

I'm getting the same prices on my account too.

But on steam I see this:

It's way cheaper on Steam. But I never paid the ESO Plus from Steam, I always did that from my account and I still have a few days left. So, is it safe to add this promotion from Steam and later continue using the payments from the ESO account?

For the time being, I would not advise that. I'm sure it would just pause your subscription on the ESO account side while the Steam took over, but I don't want it to cause any account issues for you this late in the day.

aussie500 · April 17

Well if you cancel your ESO+ subscription, you still have ESO+ till the date your old subscription was due to run out, so the system knows you already have ESO+.

But my two alt accounts appreciate the help holding all the stuff they have accumulated during this event, I signed them up!

ZOS_Kevin · April 17

jlats wrote: »

This is the error I’m getting on the PlayStation store. I don’t currently have an active ESO+ subscription.

Just following up here. PlayStation ESO+ discount info should be updated in the next hour or two. So keep an eye out for that.

Asdara · April 17

While it’s great to see offers like this being made available, it's honestly a bit disappointing that active subscribers are completely excluded. ZOS drops this "insane" 50% discount on ESO Plus, the first time ever, and then goes:
“Hey, here’s an awesome deal we’ve never done before! …But wait, you’re already a loyal paying subscriber? Nah, not for you. Move along.”

If you’re on Steam, cool—you get the discount even if you're subbed. But the rest? Nope. Nothing. Apparently, being a consistent supporter means you’re less deserving of a deal than someone who’s never paid a cent for ESO Plus.

It feels like loyal players who have been consistently supporting the game through ongoing memberships are being penalized, while only non-members benefit from the discount. I think many of us would appreciate if long-time supporters were shown a bit more love during these promotions—whether through loyalty discounts, extra perks, or at the very least, equal access to these kinds of sales.

Loyalty shouldn’t mean getting left out.

licenturion · April 17

Asdara wrote: »

If you’re on Steam, cool—you get the discount even if you're subbed. But the rest? Nope. Nothing. Apparently, being a consistent supporter means you’re less deserving of a deal than someone who’s never paid a cent for ESO Plus.

It feels like loyal players who have been consistently supporting the game through ongoing memberships are being penalized, while only non-members benefit from the discount. I think many of us would appreciate if long-time supporters were shown a bit more love during these promotions—whether through loyalty discounts, extra perks, or at the very least, equal access to these kinds of sales.

Loyalty shouldn’t mean getting left out.

You know the drill.

***insert technical limitation reason here***

It is the same at my job. Marketing comes up with all these kind of new things that have to launch within a week while the backend totally doesn't support it. But in our case IT can crunch to make it work because the customer is king.

The best solution here would be that active subscribers get 15 day free (since it is 50 percent off).

Dagoth_Rac · April 17

Should have done something like 50% off cost of membership if a new 30-day subscriber and 50% more crowns (2475 instead of 1650) at next renewal if an existing 30 day subscriber. Or a couple of free crown crates for existing customers. There are definitely ways to give existing members a bonus if you are opposed to reduced monthly cash flow.

Orbital78 · April 17

ZOS_Kevin wrote: »

@Orbital78 Could you do me a favor and take a screenshot of other the purchase screen where you see the non-discount pricing. I want to send it in to our team working on this effort.

It might be because I am not a first time subscriber?

If I click add to cart it takes me to the subscription management page. A guild mate also said they bought ESO+ through Steam and it was not discounted.

HatchetHaro · April 18

Existing ESO+ subscribers are getting excluded from the deal, and honestly that's unfair for these players who are actively supporting development. They should get 15 extra days of ESO+.

RealLoveBVB · April 18

BetweenMidgets wrote: »

Historically, the ESO Community has received an ESO+ Free Trial in January, which we have not yet this year.

Is the sale on ESO+ what is now replacing the ESO+ Free Trials that we traditionally got 2-3 times a year?

Usually the ESO+ trial appeared on the day, when the big chapter reveal happened. As there wasn't a reveal in January, they have put the trial a month earlier, in December.

So it's still possible to have still 2 trials per year. Maybe in 1 or 2 month and the 2nd end of the year again.

But that's just assumptions of course. A lot of new things this year, so could be they abandoned free trials completely too.

Katheriah · April 18

As a loyal subscriber for many years I cannot actually find the right words to describe how much this pisses me off.

What marketing genius thinks it's a good idea to exclude loyal customers?